Welcome to Avenida Paulista, the beating heart of São Paulo: where history, culture, architecture, and diversity come together in one of the most dynamic avenues in Latin America.

In this walking tour, we’ll explore the avenue’s landmarks, hidden gems, and cultural spaces that reveal the city’s true personality, from Japanese influence to contemporary art and nature in the middle of skyscrapers.

Stop 1 – Japan House

We start at Japan House, a cultural center that beautifully merges tradition and modernity.

It was created to showcase Japan’s influence in design, technology, and art — celebrating the strong bond between Japan and Brazil, home to the world’s largest Japanese community outside Japan.

Take a moment to enjoy the clean architecture, visit the design shop, or sip a matcha latte at their minimalist café before we begin our walk.

Stop 2 – Casa das Rosas

Across the street, we reach Casa das Rosas, a poetic mansion that contrasts the avenue’s modern skyline.

Built in 1935, this French-style home once belonged to the family of one of Paulista’s original residents, before the avenue became a financial center.

Today, it’s a literary and cultural center surrounded by a blooming rose garden — a peaceful stop that feels like stepping back in time.

Stop 3 – SESC Avenida Paulista

Next, we visit SESC Avenida Paulista, one of the most beloved cultural spaces in São Paulo.

Inside, you can find art exhibitions, music, a café, and one of the best rooftop views in the city.

We’ll take a break here to admire the skyline, get a sense of the avenue’s energy, and talk about how São Paulo grew from a coffee-fueled city to one of the most influential urban centers in the world.

(Entrance to the rooftop is free but requires online booking.)

Stop 4 – Itaú Cultural

A few steps away is Itaú Cultural, a must-visit art and innovation hub.

Here, we dive into Brazil’s creativity — from visual arts and music to digital culture and history.

The exhibitions often highlight social issues and the power of Brazilian identity, making it one of the city’s most engaging spaces for thought and dialogue.

Stop 5 – Trianon Park

Walking a bit further, we have Trianon Park, a rare piece of preserved Atlantic Forest right in the middle of the city.

Dating back to 1892, this green sanctuary feels like a world apart — with towering trees, birdsong, and winding trails that reveal the city’s tropical roots.

It’s a perfect reminder that São Paulo, despite all its concrete, is still deeply connected to nature.

Stop 6 – MASP (São Paulo Museum of Art)

Our next stop is the MASP, one of Brazil’s most iconic landmarks.

Designed by Lina Bo Bardi in 1968, it’s famous for its bold red columns and open space underneath — a symbol of modern Brazilian architecture and freedom.

Inside, the museum houses masterpieces by Van Gogh, Portinari, Rembrandt, and many others.

On Sundays, the open area below turns into a lively antique market filled with art, books, and treasures.

Stop 7 – Instituto Moreira Salles (IMS Paulista)

We end at the Instituto Moreira Salles (IMS), a modern cultural center focused on photography, visual arts, and music.

Its elegant glass architecture and relaxed café make it a favorite among locals.

We can explore the exhibitions, enjoy a coffee with a view, and wrap up the tour discussing São Paulo’s creative soul — a city that never stops reinventing itself.

Duration: 3 to 4 hours

Languages: Portuguese, English, and Spanish.

Included: All tickets needed for the experience.

Accessibility: Can be provided (ask in advance)

Frequently Asked Questions:

Rescheduling and cancellations without fees are allowed with a 12-hour notice before the service. After this time, a fee of 50% of the tour price will be charged.

Rates are subject to change without prior notice.